About us

In the heart of London, EAST 42ND was crafted to meet the needs of modern women by combining enduring style with the versatility required for a fast-paced lifestyle.

Life moves quickly and women need clothing that can keep pace. That's why each piece is designed to be versatile, elegant and effortless. Transitioning from work to home, day to night, and everything in between.

Promoting transparency and sustainability, EAST 42ND is committed to making responsible choices, creating each piece with care and conscience. The brand actively engages in sourcing organically and sustainably. Working to always improve what we do, we aim for each piece to be worn with pride and purpose.